Wilson wants EA to be 'thoughtful' with how it puts ads in its games, but can that be done when ads are already interruptive?

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.

In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

      • Natanael@slrpnk.netEnglish
        3·
        8 months ago

        Not easy to find a new job with a new team working out as well as the old team, leaving together is hard to organize, establishing a new company with the group who left is waaay harder unless you’re a bunch of supergeniuses, and chances are you’ll just have to sell anyway due to lack of a PR machine and distribution channels like what the big publishers have.

        Unless the small studio basically starts off as a co-op you devs don’t have much of a voice.