In the 2000s we thought user-generated content would lead to a utopian future where we got our opinions from each other rather than from big companies.
Turns out: big companies, governments and other institutions with money are perfectly capable of paying people to be “users” who are “generating content”. Now we get (at least some of) our opinions from them and don’t even know it.
In the 2000s we thought user-generated content would lead to a utopian future where we got our opinions from each other rather than from big companies.
Turns out: big companies, governments and other institutions with money are perfectly capable of paying people to be “users” who are “generating content”. Now we get (at least some of) our opinions from them and don’t even know it.