A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings
Last October, Adidas finally dropped their long-term partner Kanye West after the rapper made a slew of antisemitic comments (among other things). This was despite the fact that Yeezy, their sneaker partnership, was netting the company over $1 billion annually. For many staffers, it was too little, too late. While Adidas employees have come forward with allegations of exceedingly bad behavior from the rapper (now known as Ye) in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than any have before. What it found is stomach-churning.
Apparently, employees were confronted with West’s rampant antisemitism as soon as their very first pitch meeting with the rapper. After reviewing a number of unsatisfactory fabric swatches and shoe designs, West allegedly grabbed one of the sketches and drew a swastika on the toe to convey his dislike of the sneaker. It only got worse from there.
As Ye ramped up his antisemitism in public last fall, he also doubled down behind the scenes. Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.) Most egregiously, West apparently told TMZ that “it was important to love everyone, including Nazis” in the same interview in which he infamously said that slavery “sounds like a choice.” Back in the office, West stood by that statement, telling Jon Wexler, a Jewish Adidas executive, to “hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love.”
read more: https://www.avclub.com/kanye-west-adidas-yeezy-new-york-time-report-1850968306
archive link: https://archive.ph/RWHHH
On the one hand, I have sympathy for him. I’m bipolar and I engage(d; I’ve been able to manage it as I get older) in self-destructive behavior when in the throes of a manic episode. Nothing close to what he did, but still. Also, you have to assume that the massive fame, fortune, and success warped his sense of self a great amount, setting him up for the disaster that he became. Plus people close to him were clearly exploiting the situation for their own gain.
On the other hand, he seems to have been on a decades-long spiral of bad behavior. And there’s no excusing the horrible shit he said when it was coming to a head last year.
I like to say that being drunk doesn’t absolve anyone of their responsibility for their actions while drunk. I drink a lot and it doesn’t get me into trouble because I’m not the type to become belligerent, so lucky me.
I also don’t think a manic episode excuses poor behavior. That’s why I spent a lot of effort learning to manage my condition (plus, the symptoms start going into remission after a certain age).
Kanye had no excuse not to learn how to cope with and manage his condition. But his success gave him (almost) unlimited permission to do the opposite. He did this to himself. It’s actually quite tragic. But he’s still an asshole. He gets no free pass from me.