iHeartMedia plays artists that they own, either record contract or catalogue.
When I lived in the UK my local gym always had the same shitty radio station on and I was like “Why do they keep playing these artists? I almost never hear them on BBC” and it turned out to be because the owners of the radio station also owned those artists. Vertical integration baby!
iHeartMedia plays artists that they own, either record contract or catalogue.
When I lived in the UK my local gym always had the same shitty radio station on and I was like “Why do they keep playing these artists? I almost never hear them on BBC” and it turned out to be because the owners of the radio station also owned those artists. Vertical integration baby!
and iHeart owns like 60-70% of all radio stations across the US, which is why every station plays the same stuff