The comparison to Epic (with a massively lower sales volume) is a bad one, because Valve’s sales volume is so much higher. Once you have a store up and running, the marginal cost of additional units sold in software is extremely low, so most sales are close to 30% of pure profit for Valve.
The entire Apple App Store costs $100 million a year to run, with revenue recently hitting $1.4 trillion, an infrastructure to revenue ratio of a fraction of a percent. That makes their 30% vig even more unconscionable than Valve’s obscene rake.
The comparison to Epic (with a massively lower sales volume) is a bad one, because Valve’s sales volume is so much higher. Once you have a store up and running, the marginal cost of additional units sold in software is extremely low, so most sales are close to 30% of pure profit for Valve.
The entire Apple App Store costs $100 million a year to run, with revenue recently hitting $1.4 trillion, an infrastructure to revenue ratio of a fraction of a percent. That makes their 30% vig even more unconscionable than Valve’s obscene rake.