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But it did expose all the lies google has been telling about SEO and how it works with their algorithm. Basically all the times google was asked “so are you sure you don’t do x, y, or z to prioritize certain sites?” They said no, emphatically, despite some very clever folks who had a pretty good idea of how things were working based on independent tests and experiments on SEO. So google was lying all along, while trying to convince the experts that what they were seeing wasn’t real. Pretty despicable if you ask me.
You’re totally right about the SEO industry. My comment wasn’t meant as an endorsement of SEO, I agree it’s one of the internet’s most fundamental problems. I’m just so frustrated by how consistently google lies about these things. Their first impulse, in so many different situations, is to immediately tell a bald-faced lie, then double down on the lie, and then when the truth comes out, they somehow always seem to get a pass. That’s what’s despicable to me.