Because social media is just that: media. They’re platforms for ads and marketing that are more akin to broadcast media with a parasocial interactive twist. Contrast that with social networking which facilitates connections between actual people.

At some point in the last two decades, those distinctions have blurred, often to great shareholder benefit.

That’s a really good point. I’d add to that: instead of performing well in a narrow domain and being able to scale just on that specialty, large orgs tend to diversify in order to expand into other markets and make more money. Those different business goals can be in conflict, like we see with Google’s ads vs search vs cloud vs AI.

Can’t predict the future but a system like this could be better than our current state of affairs where we already suffer user-hostile services and corrupt action all concentrated in a few private companies to which we have no alternatives.

If cooperatives were a more prevalent structure, there would likely be more of them since the power incentives to consolidate are lessened, but not eliminated. Because there would be more competition in the marketplace, there would be more incentives to provide good products and services. We can assume that underperforming cooperatives would generally be less successful.

Also, with more participants in the marketplace and greater decision-making by members, less power would be concentrated in the hands of the owners and managers. While that’s not a guarantee against corruption, limiting power concentration lessens the impact of any individual’s corrupt actions and provides opportunity for others not to have to do business with them. Compare to the current state of Google’s leadership directing so much of the company’s efforts not toward providing service but toward manipulating people and markets to squeeze more money out of them.

There are, however, things we likely would lose out on with a more cooperative-based economy. For one, while there would be more incentive for co-ops to produce higher quality products and services, they would probably spend less effort on the “high polish” (for lack of a better way to say it) that attracts marginal customer/user growth. In other words, things would work better but probably be less pretty.

Another potential drawback is in economies of scale. Theoretically, market-dominant and tightly integrated companies can produce more for less while every piece of the puzzle just fits together. I don’t see this as a very compelling argument since the efficiency gains don’t usually benefit anyone but the owners, with excess profit directed not to increased quality but to marketing and manipulation. Since cooperatives would be less able to build up their own “walled gardens,” interoperability may be more incentivized and this drawback may be mitigated.

Really, though, anything has got to be better than having so many smart people working toward finding new ways to squeeze money out of us rather than doing something actually productive.

While you’re right that there’s a vast difference between a credit score and a social credit score, I would argue that the US credit score system does have a bigger impact on one’s life than just not being able to get a loan. It is used to deny housing and employment and makes purchases more expensive due to higher payback rates. Since so much of our economy is built on consumer spending without the needed growth in wages over the last fifty or so years, some kind of personal debt is needed especially for people with low incomes who have to cover essentials one way or the other. It creates a self-reinforcing spiral that keeps poor people poor.

Things have improved here and there with the CFPB and some anti-discrimination ordinances at the local level, but it’s hardly enough to narrow the effect as you described. Heck, it took us until the Biden administration to propose to ban medical debt from affecting credit scores.

In both cases, these scoring systems are part of a suite of incentives to get people to play by the rules of the power structures that exist: social credit for national authoritarians hierarchies and TransEquiSperiFax for the authority of capitalist hierarchies.

Again, you’re not completely wrong and I don’t want to claim that one system is anywhere close to being as pernicious as the other, but the US system not quite so harmless as you say. Sorry for making this so US-centric but that’s where I have the most perspective.