Don’t over think it, start small, a home server. Then add stuff, you will see that it’s not that crazy.
I personally have just one home server that locally creates encrypted backups and uploads them to backblaze.
This gives me the privacy I need as everything is on my server that I own while also having the backups on a big reliable company.
It’s not perfect but it fits my threat model
Honestly, brilliant move, even if the commercial sucks this is one of those “no bad publicity” situations since everyone is going to talk about the first AI commercial.
But after watching this ad, it honestly looks pretty good, slight uncanny vibes but if I just took it as “artistic choice” (ironic I know) of actually feels like a really nice ad