Of course, but it needn’t be black and white. You can also diversify, make yourself less reliant on a single platform. And by doing so, enable your audience to follow you elsewhere. Or diversify into different activities altogether. And when it’s no longer half your income on the line, then switch.

But doing nothing and saying, “but half my income!”? That’s not only a choice, but also complacency.

Great points, except:

People can’t leave for anything smaller.

They can and some do. It’s still a choice.