ROI from adverts is always a shitshow though. If you come off a plane and see <brand name product> and buy it, is it because you just saw an advert for it, or were you always going to buy it. There is of course stats that may show number of impressions vs. total purchases trend, but its still just massive correlation that I imagine there is a bunch of people pulling spreadsheets together to justify their marketing spend. Anecdotally, I’ve heard of data teams working with marketing teams and just going “whelp, whatever you need to justify your job”, etc.

Real ROI via direct sales though, that’s somewhat measurable since you have a direct cost of acquisition (sales person salary, overheads, etc) vs revenue.

I always wondered this too.

Found a website saying Youtube adviews are $100-300 per 10k (ad views, not video views). That’s 1-3¢ per view. If we assume an ad is 10seconds, then your time is worth 0.1-0.3¢ per second, or $3.60-10.80 per hour.

An A380 looks to be 380-615 seats. I’d imagine they’re more often optimising for space, so let’s say 550.

Long haul flight, 10% of people at any time using inflight stuff, 8 hours, 4 ads per hour = 5500.18*4 ads watched. 1760 ads. There will be a massive premium for planes, but surely only one order of magnitude more (e.g. 10x). That’s equivalent to give or take 20k YouTube adviews which would be $200-600 per flight.

There are a lot of planes in the sky every single day though…

I thoroughly agree. Which is why we need governments and regulation IMO. Consumers are working in a vacuum of knowledge, businesses are not incentivised to give said knowledge.

Just because something is expensive doesn’t always mean that the standard of living of those making the product is any better. Nike sweat shops for example.

Consumers dont have a lot of transparent choices here. Governments have roles in regulating and making the true cost of products more transparent. I’d say businesses have that responsibility, but clearly that doesn’t work, otherwise we wouldn’t be here etc. Businesses dont want people feeling guilty when they buy their product, so why would they tell people.

For a business to be competitive in a harm free supply chain, then the playing field needs to be levelled. Transparent supply chains everywhere, make everyone feel guilty all the time, maybe something would change.