

52·
20 days agoAdtech is a scam
Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol
Multiple sources said that, based on the report, verification platforms appear to be blocking domains based on historical, post-bid assessments of the site’s bot traffic, rather than doing real-time, pre-bid bot blocking on an impression-by-impression basis.
That’s not true