That depends on whether the person in charge has any. See rupert murdoch, or the red bull owner basically saying it would be great if he could also be like murdoch.

A company that’s controlled by investors (aka mostly banks trying to get returns) will basically always just chase short term profit though, and that’s most of them.

To pressure these companies into doing the morally right thing, we would have to pressure the banks, but that seems hardly realistic since shifting your money away from one in response to an event like this is anywhere from majorly inconvenient to impossible, plus there’d be a direct monetary tradeoff that a lot of people either can’t or aren’t willing to take.