As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. 1 As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide. Maxwell House rebrand to “Maxwell Apartment” celebrates smart choices and
  • tal@olio.cafeEnglish
    7·
    14 hours ago

    I had always assumed that “Maxwell House” referred to “House” in the “household” sense of the word rather than “physical building”.

    Apparently, though, it refers to a large hotel that was named “house” from the get-go.

    https://en.wikipedia.org/wiki/Maxwell_House_Hotel

    The Maxwell House Hotel was a major hotel in downtown Nashville. Because of its stature, seven US Presidents and other prominent guests stayed there over the years. It was built by Colonel John Overton Jr. and named for his wife, Harriet (Maxwell) Overton. The architect was Isaiah Rogers.[1]