cross-posted from: https://lemmy.zip/post/50028199
Its wild that this is not The Onion or satire. Thats a press release on a corporate website.
I’m more surprised that they are still in business at all. I haven’t heard of or seen their coffee in a long time.
designed to save coffee enthusiasts more than $1,000 annually
Trust, coffee enthusiasts were already not drinking this swill, and a tone deaf advertising campaign isn’t going to change that status quo.
It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or “12 month lease”, saving people from having to order coffee somewhere.
These canisters say Maxwell Apartment on the front face. This visual change seen in only this bundle is the actual rebranding.
Maxwell Tent: just because you’re homeless, doesn’t mean you can’t enjoy great coffee. Well, it does, because this is swill not fit to rinse your drains with, but you know…
This is the first time on Not The Onion I’ve genuinely been flabbergasted that it really wasn’t from The Onion.
I guess they’ve calculated that people will react with similar incredulity and thus brands awareness, but still, wtf.
The limited-time rebrand to Maxwell Apartment […] is one of two [marketing] campaigns debuting from the coffee brand
It’s just advertising.
“Wait, NOT the onion?!”
–us
Sweet fucking goddamn Jesus…
I am not choosing to live in an apartment, I have no choice in the matter.
This is literally such a tone deaf press release that I think I’m about to add them to my list of brands to avoid at all cost. Just out of spite
but do people really choose maxwell?
Any port in a storm.
I had always assumed that “Maxwell House” referred to “House” in the “household” sense of the word rather than “physical building”.
Apparently, though, it refers to a large hotel that was named “house” from the get-go.
https://en.wikipedia.org/wiki/Maxwell_House_Hotel
The Maxwell House Hotel was a major hotel in downtown Nashville. Because of its stature, seven US Presidents and other prominent guests stayed there over the years. It was built by Colonel John Overton Jr. and named for his wife, Harriet (Maxwell) Overton. The architect was Isaiah Rogers.[1]
Maxwell Apartment is a part of a limited-time marketing campaign
I read the article, it’s a publicity stunt
Exactly 🤣
Only available for 1 year, exclusively on Amazon.
Maybe the next iteration of branding could call the product “Maxwell Hovel” to fit with most workers experiences.
Maxwell Yurt
Maxwell Cardboard Box.
Maxwell Bridge
Maxwell Van
Maxwell Parents’ Basement
Maxwell’s 2 bedroom apartment he shares with 4 roommates
Down by the river!
Maxwell Shoebox. Old Monty Python skit. https://youtu.be/ue7wM0QC5LE
“Just Maxwell.”
soon they’ll have to rebrand to “Maxwell Under the High Way Over Pass” or “Maxwell Van Down By The River” or “Maxwell Your Parent’s Basement”
“Maxwell Cardboard Box” has a great ring to it. It’ll sell with a small tin of Robusta coffee inside a refrigerator-sized box.
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Cracker
barrelpint.Peppermint schnapps?
Did they try Maxwell Concentration Camp?
I saw a guy living in a Maxwell Tent under a bridge. Makes you think.
Very well in others.
It’s in direct competition with The Bunny Ranch Cafe and others in the outskirts of Nevada.
You kids are so quirky! Wanting to live with 5 roommates in a 3 bedroom apartment so weird!
Shrinkflation foreshadowing
No wonder my coffee tastes funny! I’ve been putting milk in it instead of filling it up with pandering! Thank God Kraft is here to remind us that they’re just like us poors. Although, if they really wanted to relate to their customers, they should rebrand as “Maxwell Lost my job Because I Couldn’t Afford to Replace a Flat Tire and now I Can’t Afford Rent”
