The Wall Street Journal found itself on the defensive this week after a social media post about younger Americans and grocery spending drew millions of views,
The article also points out that grocery stores price rotisserie chicken at very aggressive prices because it’s a great way to get people to come into the store and walk past everything else in the hopes they’ll pick up some more items. So the stores know they’re selling them at a very low price, that’s an engagement model.
Yes, true on all points. Many people do not recognize when they are being sold to and also when they are being manipulated to spend more. I personally will never enter a store without a list of what I need. Then as I shop if I do see something that looks worth trying, I weigh whether it is worth the price. I am the exception rather than the rule though as a shopper :) I personally do not enjoy shopping, so I like to complete my list and get out.
Whoa, they’re loss-leaders? That’s good to know. I usually pass them up since I get better results at home but I appreciate that I’m not exactly pinching pennies to make the budget happen. I’ve been broke and/or between jobs before, so who knows? That is handy information.
The article also points out that grocery stores price rotisserie chicken at very aggressive prices because it’s a great way to get people to come into the store and walk past everything else in the hopes they’ll pick up some more items. So the stores know they’re selling them at a very low price, that’s an engagement model.
Yes, true on all points. Many people do not recognize when they are being sold to and also when they are being manipulated to spend more. I personally will never enter a store without a list of what I need. Then as I shop if I do see something that looks worth trying, I weigh whether it is worth the price. I am the exception rather than the rule though as a shopper :) I personally do not enjoy shopping, so I like to complete my list and get out.
Whoa, they’re loss-leaders? That’s good to know. I usually pass them up since I get better results at home but I appreciate that I’m not exactly pinching pennies to make the budget happen. I’ve been broke and/or between jobs before, so who knows? That is handy information.