EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • ampersandrew@lemmy.worldEnglish
    2·
    8 days ago

    Really? They’ve been mostly misses from what I can tell. They don’t review very well or sell many copies for most of their games. Recent reporting indicates that Tencent no longer wants to finance them, and their future is shaky.

    • bitjunkie@lemmy.worldEnglish
      1·
      7 days ago

      Seriously? I’m only about halfway through the Life is Strange series, but it’s been fantastic so far and Lost Records just came out last year and looks amazing. To each his own, but I hope they are able to crowdfund or some other alternative if Tencent drops them.