• rumba@lemmy.zip
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    2 days ago

    Google Chrome’s next update will mark the end of popular ad blockers a large portion of the public using their vanilla product that stops ad blocking

    • 87Six@lemmy.zip
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      2 days ago

      It baffles me. I told my dad I can get him adfree youtube in just 5 minutes if I install firefox on his phone.

      His response was that he doesn’t want to install “yet another app” as if it’s a big deal.

      I’m so often left speechless by this stuff. It’s asinine.

      Eat your ad slop then… Wtf else can I say…

      • lechekaflan@lemmy.world
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        2 days ago

        They don’t want to be bothered learning something new, they’ll just stick to what works for them.

        • 87Six@lemmy.zip
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          1 day ago

          Learning what? There’s no learning involved, unless you count pressing a different app icon and typing in youtube in search as “learning”.

          And in the specific case of my dad, he’s no tech illiterate. He has Linux Mint on his laptop. He can get by just fine. He’s just really fucking lazy with this stuff.

        • elucubra@sopuli.xyz
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          1 day ago

          I can understand that.

          I’m an early Xer, and my mom an early boomer. She’s been a computer user since the late 70s. Right now, She does all these things, install a bajillion apps for things like the BBC and 10 other news services even though I have explained to her that she could have them all as bookmarks in FF, with ad and tracker blocking, etc.

          She understands it. She does, but at her age she can’t be arsed to open a website, bookmark it, then go to bookmarks, etc. I’ve even tried to get her to turn things into PWAs, which she gets ! But can’t be arsed.

          I’m an IT guy, the eternal tech support for friends and family. Now my eldest son is an analyst at a major telco, and I send him all the traffic, and sometimes even ask him to do or figure out stuff for me, because I can’t be arsed. Same reasons I’ve been on Mint for a few years, until I discovered CachyOS. I started my Linux journey in Slackware, painfully downloaded as diskette images, and have been distro hopping all my life, using all major distros at one time or another. Now I can’t be arsed.

          Im still a tinkerer, a maker, homelabber, etc. but the mundane, I can’t be arsed.

    • Thebeardedsinglemalt@lemmy.world
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      2 days ago

      It’ll mark the end of chrome for anyone that wants to use a website without 2/3 of it being filled with ads and slowing tons crawl because of all the invasive scripts

      • ilovesaggytits:) @lemmus.org
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        1 day ago

        Eh, Brave is good enough after you disable all the bloatware. The search engine is also good. It is my second browser after WebLibre (Gecko browser built from scratch)

    • elucubra@sopuli.xyz
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      1 day ago

      Brave is bullshit Malware.

      Use Vivaldi.

      Made by the people who made the original Opera.

      Hyper customizable, ad, tracking, and pop-up blocker by default.

      I’ve been a Firefox user since the days of mosaic. I used the original Opera for years, coming back to FF when Opera was bought by the Chinese. While I still have FF as my main browser, I’m now finding myself using Vivaldi about 50% of the time. Damn good.

    • tal@lemmy.today
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      3 days ago

      I think that the concern is whether a number of websites might stop working with Firefox if Chrome users consistently represent ad revenue and Firefox users generally don’t.

      I use Firefox, but it has relatively-limited marketshare in 2026. A lot of people just browse on mobile devices and on Android devices, and there Chrome’s probably the default browser.

      https://gs.statcounter.com/browser-market-share/

      Chrome at 70.25%.

      Safari at 15.72%.

      Edge at 5.14%.

      Firefox at 2.19%.

      • BCsven@lemmy.ca
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        3 days ago

        That’s going to change though with ad blocker not working on chrome, more people will install Firefox for android.

        • tal@lemmy.today
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          3 days ago

          Yeah, that’s true. But…if a website derives its revenue from ads, a non-ad-viewing user — and users who switch browsers so as to use an ad blocker would presumably be blocking ads — loses that website money rather than generating it. Like, for such a website, the issue would be how many Firefox users that do view ads would be lost if their website didn’t work on Firefox.

          Those of you who remember the early 2000s, when Internet Explorer had very high marketshare, probably remember a number of websites that didn’t work with other browsers.

          • WhatAmLemmy@lemmy.world
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            3 days ago

            Google is already killing the ad revenue model of the web by presenting the content it scrapes with AI for search — effectively stealing their content for profit — instead of ranking links so users navigate to their sites. Many have ahead seen a 70-90% drop in traffic, resulting in a 70-90% drop in ad revenue.

            Capitalism is a blast, huh? Crime is very legal and very cool!

          • sp3ctr4l@lemmy.dbzer0.com
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            3 days ago

            Broad rule of thumb for me:

            If your website needs ad revenue to either exist, or that’s fundamentally its entire business model?

            That website does not need to exist.

            Now sure, are their caveats to this? Yes. But broadly, its usually true. The website should exist as a small loss leading part of your whole shebang, or should have some kind of membership or donation model or something else, to fund itself.

            Its also not that hard to make a website follow broswer agnostic standards. If the website can’t figure out how to do that, if they think its fine to be a browser-vendor exclusive website, I don’t need to use it.

          • BCsven@lemmy.ca
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            3 days ago

            Because people weren’t testing to work on the various browsers, which is pretty much what happens now with many sites and Firefox. People don’t adhere to the webstandard so Firefox doesn’t always work, but if we see a huge surge in Firefox then websites might put effort into them working in hope to catch some revenue of oerson doesnt have a blocker

      • masterofn001@lemmy.ca
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        3 days ago

        Useragent Detection - Your Current Useragent: Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/149.0.0.0 Mobile Safari/537.36

        Browser userAgentData HighEntropyValues: { “platform”: “Android”, “platformVersion”: “10.0.0”, “mobile”: true, “model”: “K” }

        Browser Name: Chrome
        Browser Version: for Android
        OS: Android 10.0
        Hardware Vendor: Unknown
        Hardware Model: Unknown
        Screen Width:
        Screen Height:
        Is it a desktop device: No
        Is it a mobile device: Yes
        Is it a tablet: No
        Is it a crawler/robot: No
        Is it a console: No

        That’s what is returned by their browser detection tool for Vanadium on graphene.

        Cromite is even more privacy oriented, returning

        Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/148.0.0.0 Mobile Safari/537.36

        { “platform”: “Android” }

        Browser Name: Chrome
        Browser Version: for Android
        OS: Android 10.0
        Hardware Vendor: Unknown
        Hardware Model: Unknown

        Their stats combine ALL versions of chrome (chromium) which would also include things like cromite, degoogled chrome, cromium itself, possibly vivaldi, apps that use webview (doordash, voyager for lemmy, bank apps, etc) might even be included as they are chrome/chromium on android, would all tally for chrome with no differentiation even though some versions are light years apart.

        Cromite/vanadium and chrome are the same browssrs the way chocolate and vanilla are the same ice cream.

        Oh, and to muddle things some more, on Android, viewing using desktop site gives this:

        Browser Name: Chrome
        Browser Version: 148.0
        OS: Linux 0
        Is it a desktop device: Yes

      • Cethin@lemmy.zip
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        3 days ago

        If that happens, Google becomes a monopoly, if it isn’t already. They don’t want this (or at least they haven’t, but they might think it won’t matter now). If they continue wanting Firefox to be relevant to help their argument that they aren’t a monopoly, they’ll do what they can to ensure Firefox continues to work.

        • pinball_wizard@lemmy.zip
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          3 days ago

          Or Google thinks all the other illegal crap they routinely get away with is a leading sign that they will also get away with becoming a monopoly…

      • Tollana1234567@lemmy.today
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        2 days ago

        the last thing google wants is people to flee to APPLE, and thier webkit browser. i think its one of the reasons they allow firefox to be on life support, despite the anti-trust issues, which never affected them anyways.

  • fodor@lemmy.zip
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    2 days ago

    No… It will mark the end of some of them in Chrome. Not in general.

    What actually happens is that some people move away from Chrome, because ads suck.

    • T156@lemmy.world
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      2 days ago

      I don’t know if it would, necessarily. So many alternatives are chrome-based, and part of the reason google was able to accrue that share to begin with was by putting a “get chrome now” in the corner of every search you did.

      Most alternatives don’t have that same kind of advertising reach to displace chrome, especially not for casual users.

      • lightnsfw@reddthat.com
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        2 days ago

        I doubt there’s many people who care about using add block who don’t at least know what Firefox is.

  • brucethemoose@lemmy.world
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    3 days ago

    It already has.

    This is misleading.

    UBlock has been deprecated on Chrome, for a long time. UBlock Lite is its replacement and will continue to function (albeit with more limited efficacy).

    What they are talking about is a complicated series of command line flags to re-enable Manifest V2+installing UBlock from source… But who in their right mind would still be using vanilla Google Chrome and jumping through all those hoops?

    It will be an issue for forks like Helium or Ungoogled Chromium. They’ll just have to patch in a native blocker, I suppose.


    TL;DR: Headline is wrong.

    Chrome users will notice nothing. The end happened a long time ago.